Beauty Industry

Curél Gives Back with Curél Cares

Curél Cares is an initiative crafted to honor nurses.

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By: Marie Redding

Senior Editor


Kao’s Curél is giving back to nurses across the United States through its new initiative—Curél Cares.

Curél will make a direct donation to the American Nurses Foundation, and will also treat several highly deserving nurses to an all-expenses-paid pampering trip to New York City. Curél will also sponsor the half-day American Nurses Association webinar held on National Nurses Day.

“The American Nurses Foundation is extremely grateful for the generous gift provided by Curél,” says Kate Judge, Executive Director of the American Nurses Foundation.

JUdge adds, “These funds will directly support the Foundation’s Coronavirus Response Fund for Nurses and the organization’s programs providing mental wellness resources to nurses. In addition, countless nurses will be able to continue engaging the Foundation’s complementary programs providing therapy resources, access to the latest vetted scientific data on the pandemic, and professional development tools.”

Throughout the pandemic, the nation’s nurses have routinely placed their trust in the following Dermatologist Recommended, ceramide-infused Curél products—

  • Daily Healing Original Lotion for Dry Skin
  • Ultra Healing Intensive Lotion for Extra Dry Skin 
  • Itch Defense Lotion for Dry, Itchy Skin
  • Fragrance-Free Lotion for Dry, Sensitive Skin 
  • Extreme Dry Hand Relief
This is Curél’s way of giving back to the nurses, many of whom are consumers of the brand themselves, who have worked tirelessly to treat the staggering number of American men, women, and children impacted by Covid.

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